Marketing Automation Software for Small Business 

All right let's talk about drip what is drip. drip is in a customer relationship management pool a CRM. If you will and it allows you to basically communicate automatically with your entire customer and so just going over general overview today this is the screen you're gonna see when you walk in this is for all my sides that's kind of just up and come in. But it you have to install a I'll say it pixel like they call it their web code snippet on to your website so then you'll see how many be able to open it closed it things like that as far as forms and then you're going to see where they are coming from it's Walt nice little feedback tool and that so when you get here leave you get several different options you have campaigns you can do broad casts which is just a one-off email you can manage your subscribers any tags anything you want with that you can set up form so that then you can use those forms to start campaigns get your subscribers embed those forms on your website and then you have your automation which is the workflows that we'll go over as well but let's go over the campaigns first and really be campaigns our email systems getting set up that you can say just the general nurture sequence here and basically you set up a email campaign that you want in the ideas that you would have somebody opt-in that's interested in your product and then you can serve them emails over a period of time to introduce yourself Admiral or information provide more value things like that and so you can get into there you can see who's subscribe to their what forms you have to opt-in for that specific campaign the emails as well and then the settings are just when you want it to be sent what days things like that and so you have your all your emails and these are all just set up that way and then you can publish it and then you can set how often you want those to be sent out.


I mean after the first one you'd sent out so this one you'd send out five days after the previous one and so on and so forth and so in that way a person ops in and then you can provide further education without havingto go in and automatically send an email yourself that'll do it automatically. You can add more emails to here this is just a general sequence of introducing myself to someone who opted in for my pod cast on my website but again it's just getting set up with that the with the campaigns and we can include them in our workflows which we'll get to in a second a broadcast is just a single email going out to a specific group of people that you want to send out to so this is you know certain vlog you might send it to it certainly you have people who are interested in Instagram consent that way.


You have people who are interested in X you can sit at only 2 X or Y you can separate it by tags beats into everybody that's introduced to you. So you can sit on one off email that way manage your subscribers here and in this one the big thing here is that you can look at the tags or create custom fields. So that when people opt in you can get real specific information that way tags are probably the most important thing of this system because then you can break down people who have interested in different things and target them specifically you can customize the experience every single tag on your often formed.


So some of the options are blogging basics you can send them more information on blogging or someone opts in for the YouTube you can and for more on YouTube. So very very powerful in that you can get extremely specific with your information that you are giving to a person rather than just generalized information or having to go in and do it yourself the forms you can create forms that you have for connect to learn more on online marketing you can edit it this is something you can embed on your website anything that way this is a widget.


I don't have it in bed but once you get that snippet code on your website you can get that to work on your website. And so that's gonna be a preview of that you can so just have a hosted one where you look at the actual page and what it that looks like as well and those forms will basically trigger either your automation a campaign or an email and then there on your list and getting probably to the most powerful its portion of this the workflows. We're cool it's great and so if we look in here this is basically you can set up any number of triggers to then add value so this is something that's a pretty straight forward you can get pretty crazy with it. But, they basically somebody opted in and this is technically synced with lead pages.



What I like about drip is that it actually has a ton of integrations so you sync something you don't have to you can always use your form as well but you have a trigger and then that trigger sets off a series of events and so this one gets applied at the tag they get tired of saying tag and then some athird tag and then they send a notification email to me to let somebody know that they opted in and then they're sent a campaign and that's the campaignwe set up in the campaign section earlier that could then deliver some value with that you could set up. And if we click here but as awesome as an action so you could send off an email. It could apply a tag could be any number of actions and me click on that you can say any of the integrations could perform an action. So Trip could do it Facebook could do it what I love about drip is that they integrate very close to Facebook and you could create somebody who add to a custom audience or remove from a custom audience.



And in that way if you have people that often and you want to include them in like aretargeting or a remarketing type of situation you could definitely do that easily. So you certainly use that as far as an action from Trip do it where as you could apply a tag you can delete somebody flying as a prospect move from a campaign chord events restart a campaign send a notification email. So no one on female start another workflow any number of triggers that could be possible with this. They integrate very very closely with aton things you could set up a goal and If they become a customer review some of it it by passes everything in jumps. And they'd write into that so they're not getting needless emails say you're sending somebody that's potentially a customer some emails and then they become a customer you don't want to continue to try and sell them. Because you already have sold that pie passes those actions you could also make decisions you can make decisions or fork.


So if they you know they have this don't have that they go down one path. They have something they go down. An other path you can make a delay so that it waits to fire those sorts of things or if say they have a fork they do that you can exit them on one side and use really some awesome opportunities to check that out. So one of my favorite things about this is the price so if you look at the price here what I love about this is that you can start for free. It literally for up to a hundred subscribers. You can get all this built out and what I think overall is very available price for most beans. But if you're a small business just getting started this is an extremely good price and you can set up all your campaigns all your workflow sit's full value. Everything is set up so you could get every part of your back-end system set up before you ever start incurring the charge or asking people to sign up and that's what I'm doing right here with this one. You can basically hire for free a new employee and then employee will never get sick though 24/7

They'll never make mistakes and they'll do exactly what you tell them. So if you're interested there is a link below to check out drip I think it's amazing.